Real estate agent email signature
Clients keep agents' emails for months, then dig them out when they are ready to buy or sell. A real estate signature should make you easy to call back and show that you are licensed.
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What to include
- Name, headshot and brokerage
- Licence number where your state or country requires it in advertising
- Mobile number (clients text agents)
- Website or listings page
- Brokerage logo if your brokerage requires it
What to leave out
- Listing photos in the signature; link to listings instead
- Several phone numbers with no labels
For general rules on length, fonts and disclaimers, see email signature best practices.
Questions people ask
Do real estate agents need a licence number in their email signature?
It depends on where you practise. California, for example, requires the DRE licence number on first-point-of-contact materials, which include email. Check your state regulator and brokerage policy.
Should I include a headshot?
In real estate, yes. Clients meet many agents, and a face helps them remember which one you were. Host it at a stable URL so it loads in every client.
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