Sales email signature
In sales, the signature is the last thing a prospect sees before deciding whether to reply. Make the next step obvious: one direct number and one call to action, usually a booking link.
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What to include
- Name, title and company
- A direct line or mobile, not the switchboard
- One clear call-to-action button such as "Book a 15-min call"
- Company website
- LinkedIn, which prospects often check before replying
What to leave out
- More than one call to action
- Large promotional banners on every reply in a thread
- Tracking-heavy link shorteners, which spam filters distrust
For general rules on length, fonts and disclaimers, see email signature best practices.
Questions people ask
Should a sales signature have a booking link?
Usually yes. A single "Book a call" button removes a round of back-and-forth about times. Use one CTA, not three.
Do banners in signatures hurt deliverability?
A single hosted image rarely matters on its own, but image-heavy emails with little text are a classic spam pattern. Keep banners for first-touch emails, not every reply.
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